The approval path
- Brief in — you send the campaign brief (or we capture it on a kickoff call).
- We draft — strategy, media plan and creative concepts prepared.
- You review — one consolidated round of feedback in a shared doc/thread.
- You approve — sign-off on plan and creative before anything is built.
- We schedule — campaigns built, tracking QA’d (see Go-Live QA).
- Live & optimise — we launch, monitor daily and report on cadence.