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Cumulative monthly spend against the media-plan budget.
Raw leads (light) and client-qualified leads (bright). The gap is quality.
Spend ÷ qualified leads. The number that actually decides where budget should go.
Impressions → clicks → leads → qualified.
Daily ad spend across all channels, from your daily entries.
Leads captured each day, and how many the client has qualified.
| Lead ref | Channel | Sector | Date | Status |
|---|
A campaign can't be set active until every required item is checked — enforced in the database, not just here. This is the go-live gate from the GTM cross-check, turned into a lock.
Protect your agency login with an authenticator app. Once enabled, you'll enter a 6-digit code at each sign-in.
| Name | Role | Client |
|---|
Agency users see every client; client users see and qualify only their own campaigns. New users sign in with the temp password, then set their own via "Forgot password".
| When | Type | Channel | Change |
|---|
Logged optimisations feed the Portfolio Health strip — a campaign with no action in 7 days flags red.
| Date | Channel | Spend $ | Impressions | Clicks |
|---|
Daily entries feed the channel totals, the pacing chart and the trend charts automatically. To bulk-add, import a CSV with columns: entry_date, channel, spend, impressions, clicks.
| Channel · format | Spend $ | Impressions | Clicks | Leads | Qual. | CTR | CPL | Cost/qual. |
|---|
Leads and Qualified are counted from the Leads tab. Benchmark CPL is per channel; CTR target 1.5–3.5% (InMail measured on sends, not CTR).
Drives the pacing chart.
| Month | Plan $ | Actual $ |
|---|
Budget and the cost-per-qualified-lead target this campaign is measured against.